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How to Use Social Media for Business

“Social media provides targeting capability, as well as reach and scale, at a lower cost than almost all other marketing channels,” said Abdul Muhammad, chief digital officer and partner at rbb Communications, in a previous Business News Daily interview. “People are on social media all day, every day – brands must go where the people are.”

If you’re considering getting your business onto social media, however, it’s important to consider which platforms are right for your business and will provide the most value.
Here are some tips and best practices to help you be successful on social media.

  1. Post consistently.
    You want your followers to know what to expect from you, so follow a consistent posting schedule. This will also help you avoid posting too much, which can be off-putting for your followers.
  2. Have fun with it.
    Provide fun ways to generate more leads and engage with your customers, like running contests, linking to your website or special offers in your profile bio, and hosting live videos with exciting updates or news. You can also utilize Facebook or Instagram Shops to sell directly on social media platforms.
  3. Know your audience.
    Use your analytics tools to see demographic information, customer behavior and social media trends to inform your content. Knowing what your audience wants to see from you and responding accordingly can go a long way in boosting your engagement rates.
  4. Craft a social media marketing strategy.
    The best way to ensure success on social media is to go in with a plan. This means sitting down and coming up with a social media marketing strategy that includes each platform you plan to use.

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